Search engine optimization (SEO) is pretty much always a hot topic for content writers, copywriters, businesses, marketers, and really just any individual or entity who wants to get organic attention on the web.Īs more than 90% of web traffic goes to the first page of results, it’s important to do what it takes to get your website noticed by web crawlers so it can get situated near the top. Now that you know a bit more about HubSpot COS, you can get a more detailed look at what it can offer. These features and a dozen more are equipped at set up so you can worry about optimization rather than configuration. Notable features of HubSpot CMS include its drag-and-drop editor, SEO recommendations, contact attribution reporting, multi-language content curation, and adaptive testing.
And professional developers can empower them with a fully-fledged website wherein your business can take the reins and create and manage content as you like. This allows websites to flourish without the need for a ton of plugins.īusiness marketers have the freedom to rely on developers as much or as little as they want. They can also use the HubSpot App Marketplace to add functionality to your website and create their own apps with HubSpot APIs. HubSpot developers can build custom themes to entice website visitors. But what can HubSpot CMS do? HubSpot CMS, officially called CMS Hub, has the capacity to power and grow your website. With that cussaid, HubSpot COS and HubSpot CMS are more or less synonymous.
In other words, a COS is a CMS with a particular interest in driving leads and boosting your marketing efforts. HubSpot assumes – and rightly so – that its users need more than just a publishing platform but a fully-fledged COS platform to take your business where it needs to go.
Other CMS software relies on the user to add this as additional software, often in the form of plug-ins.
This is because, in contrast to regular CMS software, HubSpot offers every element needed to market your blog and/or website.įeatures such as automation, email marketing, social media management, and a free CRM tool are included off the bat. HubSpot calls itself an all-in-one inbound marketing tool. In another sense, it is another thing entirely. In one sense, it is an extension of a traditional CMS. Keep reading! What Is a COS?Ī content optimization system (COS) is an exclusive facet of HubSpot.
Throughout this piece, you’ll learn exactly what a COS is, how HubSpot employs the term, and why more and more companies are adopting the technology. Anyone who spends a fair bit of time in the marketing world is probably familiar with acronyms for ‘complex’ marketing jargon like search engine optimization (SEO), content management system (CMS), or customer relationship management (CRM).īut what about a content optimization system (COS)? More specifically, what about HubSpot’s COS? While other acronyms have been popularized through technology like WordPress and Salesforce, HubSpot seeks to distinguish itself from the norm by creating its own terminology to define its utility.